As a child growing up in a high rain fall area, I remember seeing livestock aplenty being transported to the saleyards.  I often thought how can each producer differentiate themselves from the other given the nature of the generic product? beef, lamb, mutton & pork amongst others

Sound positioning and branding is not solely the domain of niche or boutique premium brands.  Consider, Angus beef producers, their product and brand in being featured by McDonald’s, Hungry Jacks, Four’N Twenty pies and one of Australia’s largest retailers, Coles.   This exposure does result in a tangible premium for the Angus primary producer and flow on effect.  Black Angus calves lined up against other breeds regularly receive a premium over their counterparts (even when other breeds appear to be in the same condition).  This is great news for Angus producers. 

The good news is similar opportunities are available to a range of agribusiness enterprises with supposed generic products.  The grain, fruit and vegetable industries all have similar opportunities.  I wonder how many more agribusiness enterprises are exploring the idea of differentiating themselves in markets that have long been considered generic?

When developing strategies and understanding risks a greater understanding of the potential risks should be examined.  Some ideas that may assist;

Complexity is growing, but so is the opportunity. Companies should pay attention to more stakeholders, more regulations, and more risks.

There is a higher probability of future financial shocks & changes to financial regulations. Many companies are beginning to work towards being overcapitalized, over liquid, and over prepared.

Companies should engage in serious scenario planning around “unthinkables.” These might include;

1. The potential for significant, rapid shifts in currency values (the domestic currency may appreciate or depreciate rapidly versus the USD, EURO, Yen or GBP); depending  on your industry the impact will be different (+ or -)
2. Dramatic, rapid changes in commodity prices (for example, oil prices spiking to <$150 a barrel); or changes to access to traditional transport methods.
3. Emerging Internet technologies, increased computing power, and fast, pervasive digital communications spawn new ways to manage enterprises and assets
4. New ways information technologies are deployed are changing and assisting in creating new competitors whilst also morphing companies in unexpected ways.

In many situations, speed and agility in crafting a response can make the difference between successful crisis control and enormous economic harm.

If your business has a heightened awareness about the risks in its environment and identifies potential risks earlier, it will be more flexible, and resilient in responding in a timely manner to challenges.

The plan sets out the framework; and combined with a strong implementation orientation the plan is just the beginning to galvanise progress that will see your enterprise grow and change.  

Why would someone want to create a business plan from scratch, particularly if they weren’t 100% sure of what should be included in their business plan? If there is a gap in your knowledge and you need advice then you should go out and find the best resources to fill this gap.

Think about what skills would help you accomplish your business goals. If your here because you want to combine a great plan with disciplined management, you have found the receipt for success. If you are looking to improve your chances to get your company up and running and ultimately sustainable, you’ve come to the right place.  Pacific Mile has a track record of developing unique business plans and ensuring implementation results in a stronger enterprise.

In business nearly anyone can frame a problem but the real challenge is coming up with solutions and implementing them. OK, easier said than done.  This encompasses Pacific Mile.

I always felt university was enjoyable as was training and studying abroad but one ingredient was always missing.  Education is one thing, but real life experiences can inspire and teach you more in a one brief encounter or indeed what people (colleagues & clients) demonstrate over time can be immensely powerful.

Pacific Mile came about as a result of the many journeys the founder was fortunate enough to have experienced, flying over the Pacific Ocean (firstly South America; Santiago was always the first stop, then Europe, North America and Asia before returning to Australia), always destined for new experiences while working for a company with its head office based in Santiago.  The many professional experiences taught invaluable lessons that assisted in delivering serious business solutions to the varied customer base.

It is no coincidence that a new journey has begun…this symbolizes Pacific Mile.