Different businesses need different help with their marketing for different reasons.
Many small and medium-sized businesses need help with developing tactics to address their marketing issues and drive business growth. We all need reminding, from time to time, that you cannot make a profit without customers.
Our Marketing process focuses on key issues and opportunities. This results in a range of marketing ideas and considerations specific to the client’s individual situation. It provides clear and strategic steps forward, and the client decides what action they take, and when.
Our Approach
Step One – Where are you now?
We provide a thorough assessment of your products and services, their strengths and weaknesses; a realistic appraisal of your competitors; and a fresh look at your market and the opportunities it provides. We review the different market segments you having paying particular attention to the buyers in those markets you most want to influence.
We talk with key stakeholders, current and perspective clients to understand your current success, perceived barriers to future success and the most attractive opportunities for success. We identify what they currently think, feel and recall about your business, its products and services. Finally, we evaluate the effectiveness of your current marketing. We review all your current marketing activities, identifying the reasoning behind each, especially the expenditure.
Step Two – Where do you want to be?
We set clear goals and objectives and specify the things you want your business to achieve.
Step Three – How do we get there?
We identify all the possible means available to you to best influence and persuade your target customers. We also consider all the important internal processes you need to underpin the success of these initiatives. We prepare a marketing action plan outlining what we recommend you do, how we propose you do it, how much it will cost, who will do it and by when.
Final Step – Help you implement what we recommend
As part of the implementation schedule of the plan, we will prepare a separate proposal for your approval that outlines your investment in Pacific Mile to help you implement our recommendations.
